Op dinsdag 21 januari aanstaande presenteert in de colloquiareeks 2013 – 2014 van het Expertisecentrum – dr. Ruth van Veelen, verbonden aan de Universiteit van Twente.
U bent van harte welkom om het colloquium bij te wonen. De aanvangstijd is 15:30 (Zerniketerrein Groningen). Voor meer informatie en de exacte lokatie neemt u contact op met het secretariaat van de vakgroep Human Resource Management en Organizational Behaviour; tel.nr. 050 363 4288.
Ruth van Veelen
Group identification is crucial, for both individual well-being and overall group functioning. In today’s increasingly complex and diverse society, group identification also forms the social glue that binds people together. Yet despite this indisputable relevance, remarkably little is known about how people identify with groups. From a cognitive perspective, group identification denotes a certain amount of overlap between the mental representation of the self and the group. Yet how does this self-group overlap emerge? In my research I introduce a cognitive dual-pathway model to identification. This model demonstrates that not only the assimilation of the self to group stereotypes (self-stereotyping), but also the projection of personal attributes onto a group (self-anchoring) predicts group identification. Particularly this latter approach implies that identification does not necessarily rest upon group members’ perceived similarity or prototypicality, but can also be based on individuality in the group. Thus self-anchoring may be valuable to explain identification in diverse or complex groups. To this end, I will present empirical studies on the applied relevance of the dual-pathway model in various groups. Specifically, I will present a longitudinal study in which self-anchoring and self-stereotyping explain newcomers’ changes in their cognitive approach to identification. Moreover, I will present studies on culturally diverse teams and show the consequences of self-anchoring and self-stereotyping for successful group identification. I would like to discuss broader implications of the tension field between similarity and individuality for group functioning.