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Wat is het probleem?

door Onne Janssen

Onderzoek

“If I had an hour to save the world I would spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” — Albert Einstein

“When you start looking at a problem and it seems really simple, you don’t really understand the complexity of the problem. Then you get into the problem, and you see that it’s really complicated, and you come up with all these convoluted solutions. That’s sort of the middle, and that’s where most people stop… But the really great person will keep on going and find the key, the underlying principle of the problem — and come up with an elegant, really beautiful solution that works.” – Steve Jobs.

Bovenstaande twee citaten maken tenminste drie dingen over problemen duidelijk. Lees verder

Innovatie en het pad van de minste weerstand

door Onne Janssen

Onderzoek

Iets kan niet uit niets ontstaan: creatieve ideeën worden altijd vanuit bestaande kennis gegenereerd. Maar als nieuwe ideeën geworteld zijn in oude ideeën, hoe kan dan nieuwheid ontstaan? Hoe kunnen we ontsnappen aan het pad van de minste weerstand? Lees verder